Business
15 July, 2025
Woolie’s big makeover
WOOLWORTHS has launched a fresh new look at its Smithfield store, offering locals a revitalised shopping experience with more checkout options and a wider variety of products to choose from.
The store has undergone a multimillion-dollar renewal over the last few months, upgrading the layout and installing new fixtures to help deliver more convenient shopping solutions.
It now showcases an extensive range of Australian fruit and vegetables, with a selection of 100 per cent Australian beef and an array of fresh seafood from the fish market.
The store’s new look bakery offers fresh stone baked bread made from Australian wheat flour, as well as a number of pastries and cakes prepared daily by the bakery team. The store also features a selection of freshly made sushi for a quick and healthy meal solution.
While the store has several new features, many of the familiar faces from the local team are still there.
With over 100 staff, there’s an incredible amount of experience in the mix, including a number who have worked in the store for more than 20 years.
Store manager Paul Abbenbroek, who has managed the store for nearly three years, said at the relaunch “we’ve got a fantastic crew here at Smithfield and I’m so excited to be leading this team and showing off our new look store to local shoppers”.
“It’s been great to see the store’s transformation come together in the last couple of weeks,” he said.
For locals who choose to shop online, the Smithfield store currently features a ‘direct to boot’ service.
This service allows customers to place their grocery orders online, park in one of the marked bays and use the Woolworths app or SMS link to notify the store team, who then pack the order directly in the boot.
Woolworths Smithfield is also committed to growing greener, reducing its impact on the environment and operating more sustainably.
The store has been fitted out with LED lights to reduce power usage and includes carbon-efficient refrigeration systems.
This follows new stores at Cairns Central, Gordonvale and Manunda in the past few years.
Woolworths has launched a $100,000 campaign for netball clubs to apply for grants to develop the sport.
Visit https://bit.ly/4kmw1OV Applications close August 29.
