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General News

3 July, 2025

SUVs most popular sector of all Aussie vehicle sales

DESPITE the Toyota HiLux being number one seller last month followed by the Ford Ranger, SUVs continue to dominate motor vehicle sales in Australia.

By Nick Dalton

BMW’s X3 is its top seller, with 618 sold in May. Picture: BMW Australia
BMW’s X3 is its top seller, with 618 sold in May. Picture: BMW Australia

Federal Chamber of Automotive Industries (FCAI) chief executive Tony Weber said in the year to May, SUVs once again led the market, with sales volume growing to 60.4 per cent of all new vehicles sold in Australia, compared to 55.8 per cent in 2024, underlining their status as the preferred choice for many buyers.

In total 63,699 new SUVs were sold last month or 293,794 year to date.

Utes totalled 23,493 or 108,279 for the year while passenger car numbers were 14,166 and 66,472.

The Mazda CX-5 is the brand’s most popular vehicle sold.
The Mazda CX-5 is the brand’s most popular vehicle sold.

The Toyota RAV4 was third last month, followed by LandCruiser and Prado. In sixth place was the Isuzu D-Max ute, then the Ford Everest, Mazda CX-5, Hyundai Kona and, in 10th place, Hyundai Tucson.

Mr Weber said, while last month the market was down 5.2 per cent compared to the same month in 2024, the results reflected a market that remained resilient and competitive by historic standards.

“The fundamentals of the market remain robust, with strong competition and consumer interest across a range of vehicle types,” he said.

The FCAI has also joined the European Australian Business Council and other Australian peak organisations in calling for a conclusion to a comprehensive free trade agreement with the European Union.

Toyota’s HiLux ute was again the No. 1 vehicle on the sales charts.
Toyota’s HiLux ute was again the No. 1 vehicle on the sales charts.

An agreement could spell the end of the outdated luxury car tax and the elimination of a five per cent tariff imposed on vehicles from the EU.

“Australia’s automotive sector strongly encourages all participants to deliver a trade outcome that is future-focused rather than prolonging outdated and inefficient policy arrangements, and one that allows Australians to share in world-leading mobility, safety and environmental technologies at the lowest possible prices,” Mr Weber said.

Toyota was the market leader with sales of 23,576 during May, followed by Ford (8464), Mazda (7845), Kia (6903) and Hyundai (6708). 

The Toyota HiLux was Australia’s top selling vehicle with sales of 4952 followed by the Ford Ranger (4761), Toyota RAV4 (4003), Toyota Landcruiser (3046) and Toyota Prado (2732).

The passenger vehicle market was down by 7086 vehicle sales (-33.3 per cent) over the same month last year, the sports utility market was up by 3962 vehicle sales (6.6 per cent), the light commercial market was down by 1835 vehicle sales (-7.2 per cent).

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