Business
24 July, 2025
Special BMW model for 50th birthday of iconic 3-Series
BMW’S iconic sports sedan is turning 50 this year.
The German car maker is marking the occasion with a limited edition 50th anniversary model with unique Australian specification.
The 3 Series 50 Jahre Edition, in the M340i xDrive variant, includes specification special to the Australian and New Zealand markets. This includes BMW Individual anthracite metallic exterior paint – a classic hue in the history of the BMW 3 Series paint palette – and a special edition build plate located on the centre console.
Power comes from the famed 285kW BMW M TwinPower Turbo straight-six engine, coupled to an eight-speed Steptronic Sport transmission and xDrive.
Other elements include 19-inch M light alloy wheels finished in jet black, the M Sport package pro – which includes M Sport brakes in red high-gloss, M Lights Shadow Line, M seat belts, and the M rear spoiler finished in black sapphire paint – and carbon-fibre interior trim.
Just 50 examples of the 3 Series 50 Jahre Edition will be available in Australia, with pricing at $127,600 (plus on roads) and customer deliveries expected in the final quarter of this year.
A BMW Australia spokesman said the BMW 3 Series had a long and successful history in Australia.
“It has achieved an array of both overall and class victories in car of the year competitions, including the Carsales’ car of the year title in 2019 for the current, seventh-generation 3 Series,” he said.
“It also remains the highest selling BMW in the country, with more than 191,000 registrations recorded since official VFACTS records began.
“It holds its number one spot even with the surge in popularity of BMW Sports Activity Vehicles (SAVs) such as the BMW X5 and BMW X3 in the past two decades.
The storied tale of the BMW 3 Series commenced with the E21, which was introduced in 1975 as a replacement for the 2002.
It was first shown to the world at the 1975 International Motor Show (IAA) in Frankfurt and immediately made an impression with its crisp, clean lines.
The design, overseen by Paul Bracq, BMW director of design from 1970 to 1974, included a range of iconic touches that have appeared in subsequent BMWs across other model series, such as the twin headlamps, double-kidney grille and Hofmeister kink at the C-pillar. It matched its distinctive styling with an engaging drive, with sophisticated suspension and precise steering.
Call Westco BMW on 4044 4122.
