Real Estate
12 August, 2025
Selling lifestyles
IT’S no secret, Cairns has firmly established itself as one of Australia’s most desirable lifestyle destinations and recent sales trends show the momentum isn’t slowing.
In the past six months, agents have reported a spike in buyers from interstate and overseas, many making the leap for a better climate, more space and a slower pace of life.
The appeal is obvious: pristine beaches, world-class diving, the Great Barrier Reef at your doorstep and a thriving café and dining scene that continues to punch above its weight.
One notable shift is the surge in demand for properties that offer a ‘holiday-at-home’ experience.
Homes with tropical pools, expansive outdoor entertaining areas and privacy from neighbours are topping wish lists.
Solar energy and low-maintenance designs are also commanding strong interest, as buyers look for properties that blend comfort with practicality.
The lifestyle drawcard is particularly evident in suburbs like Trinity Beach, Palm Cove and Redlynch, where homes are attracting multiple offers before hitting the open market.
It’s not just retirees or holidaymakers either, younger professionals and families are leading the charge, driven by remote work flexibility and a desire to escape the grind of big cities.
For sellers, this lifestyle-driven market is a golden opportunity.
When your property tells a story that resonates with buyers’ dreams – whether it’s a poolside Sunday with friends or a morning paddleboard before work – you’re not just selling bricks and mortar, you’re selling the Cairns way of life. And right now, that’s worth a premium.
