General News
9 July, 2025
Sellers hold the power
IT’S no secret that the last few years have been challenging for most Australians with successive interest rates increases, inflation and the cost-of-living increases continuing to rise but the biggest question we get asked when we are meeting buyers and property owners is: “What’s happening in the market and are the prices still strong?”
It’s a really interesting time because if, like many of us, you use realestate.com.au and domain as your main sources of information it appears that property prices are falling, but in reality, they are not.
Prices continue to grow simply due to lack of supply which means our property market here in Cairns is still strong.
Currently there are only 401 established houses available to buy and not under contract from Gordonvale to Palm Cove.
The Cairns beaches postcodes 4879 and 4878 are the most popular areas searched by buyers making up 30 per cent of total searches in Cairns.
It’s still very much a sellers’ market with so few properties available and yet it’s also a calmer and fairer market for buyers compared to pressure experienced during Covid. This means strategy, effective marketing campaigns and experience is key if you are considering selling.
So, the next big question is: “What does the rest of 2025 and 2026 hold in store for everyone?”
– Sean Thorpe is sales director, auctioneer and founder of the Paradise Property Group
