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Real Estate

30 July, 2021

Getting the best from your sales agent

CHOOSING the right agent to market and sell your property is crucial. A poor choice can be costly to a vendor and create untold problems and unnecessary delays.

By Peter McCullagh

Donna Waldman from Ulysses Real Estate Cairns states it is clear that the market is on the rise in Cairns.

 “The city is looking amazing, and our winter climate is second to none in Australia.  Buyers are coming from all over Australia and a lot of sales are being made sight unseen or on video walk throughs.

A lack of supply and a huge buyer demand is fuelling the market rise, and it is more important now than ever before to choose an agent with experience and high negotiation skills.

The key to successful real estate marketing is to build the value proposition for the home. Having multiple prospective purchasers all wanting the property and prepared to pay top dollar to secure their property of choice.”

There are only three key drivers when it comes time to select an agent:

● Can the agent represent my property in the best possible way?

● Can and will the agent achieve the price I want and more?

● Will the agent be efficient and keep me informed throughout the sales process?

Properties are selling and selling fast. But it’s not a race for bragging rights on how quickly your property sells, it’s all about getting top dollar.   Every listing needs to be handled in the correct manner to gain the best outcome.

“When it comes to pricing and marketing a property, I always look to maximise the final sale price for my vendor. The end result is never just a signed contract, it’s a signed contract over and above what the expectation was from my vendor.

“I’m contracted by the vendor to work and represent their best interests, and what they need is the maximum sale price, and in this market it’s not all about a quick sale, it’s about a good sale,” Ms Waldman said.

There are thousands of buyers out there, and they also do not just deal with big agencies. Buyers will go through the pages of a newspaper, visit online portals and look for the property they desire.

Donna Waldman is an independent agent who has been selling in Cairns for 8 years.  Her expertise is second to none and Donna is with you all the way from start to finish. Most of her listings are generated by happy sellers referring her expertise to others.  

Many vendors when researching for the best sales agent to list their property with will consult the ‘Rate My Agent’ website to see what other vendors have to say about the agent.

“Communication and service is the key with me. I do the initial appraisal, I sign the listing up and I manage all aspects of the marketing, open homes, private inspections, negotiation and contracts.  Unlike other agencies – if you list with me – I’m with you all the way from start to finish.

“My commission and marketing packages are competitive, and my results are high.  I’m trained in sales and have been selling for over 35 years!  Ulysses Real Estate Cairns is a smaller boutique agency, the personal service is a priority and the results speak for themselves.

“Service and communication are essential and that’s where I have the edge,” Ms Waldman said.

One of the most complained about issues with a sales agent will centre around a lack of communication after the listing agreement is signed. 

It’s important to ask a prospective agent as to what level of communication you can expect, as well as ensuring the agent is aware of your expectations.

Remember it’s your house and the agent is not doing you a favour listing it, you are contracting many thousands of dollars in commission and your agent should meet a reasonable level of service and communication.


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