Real Estate
16 October, 2025
Property management ‘high-wire act’
THE old job description is officially dead.
The role of the property manager has never been tougher, caught in a genuine perfect storm of soaring rents and skyrocketing client expectations.
Record-high rents are a complicated win.
They absolutely fuel an investor’s cash flow, but they instantly put us on the front line of an affordability crisis.
Our job is now a high-wire act: we have to maximise the owner’s returns while strictly navigating the legal rules and human fallout of constant price increases and tenant stress.
Adding to that pressure are client demands that have simply moved on.
Both landlords and tenants now expect a bespoke service, not just administration.
Owners need us to be strategic partners: we’re delivering data-driven insights, proactive asset protection and flawless compliance.
Simultaneously, tenants who are paying a premium for housing demand a premium experience: instant digital access, lightning-fast maintenance, and empathetic, clear communication. They expect more because they’re paying more.
This is why we’re transforming.
Property management can’t be a passive administration service anymore, it has to be a professional, high-touch partnership.
Tech is vital for efficiency, but it’s the human element that preserves value: transparent communication, strategic advice and genuine care.
We are actively embracing this challenge. The future of our business belongs to the team that can master both the software and the soft skills.
Its something we are embracing – homeowners motivated by strong buyer activity and the opportunity to move in before the Christmas period.
– Troy McGuane (centre, right) with the Palm House Property team.
