General News
7 June, 2025
Palm Cove transformed into heaven for rev-heads
A FLEET of the world’s most coveted supercars has arrived at The Reef House Adults Retreat in Palm Cove giving guests an extraordinary luxury driving experience during the award-winning retreat’s 40th anniversary celebrations.
The Prancing Horse Luxury Driving Experience provides the rare privilege to get behind the wheel of the likes of a Ferrari 296 GTB, McLaren GT and Aston Martin Vantage F1 Edition on the iconic Great Barrier Reef Drive.
The Reef House Adults Retreat director Malcolm Bean said the supercar driving experience had struck a chord with the award-winning retreat’s loyal guests, with a strong repeat occupancy rate up to 80 per cent.
“Our guests return regularly as The Reef House Adults Retreat retains the charm of its early history as a guesthouse where rest, relaxation and rejuvenation are the priorities,” he said.
“The property’s history dates to 1969 when the Sevitt and Little families purchased a grand home overlooking the Palm Cove beach and turned it into a boutique guesthouse called The Reef House which hosted the likes of actor Lee Marvin.
“The transformation of Palm Cove’s first accommodation property into a 43-room hotel was undertaken during the mid-eighties with the then Premier Sir Joh Bjelke-Petersen officially re-opening The Reef House on May 23, 1985.
“Forty years later we are celebrating the latest transformation of The Reef House into an adults-only retreat offering the ultimate in customer service with 28 complimentary ‘Signature Inclusions’ such as a pool butler and wine appreciation classes in the cellar.
“Prancing Horse is an added experience for our guests to choose with it expanding to Tropical North Queensland after nine successful years in the Adelaide Hills at The Reef House’s sister properties, Mount Lofty House and Sequoia Lodge.”
Prancing Horse co-founder Matt Thio said the Great Barrier Reef Drive offered couples the unique experience of driving the supercars along the edge of the ocean between two World Heritage areas, the Great Barrier Reef and the Wet Tropics rainforest.
“I had goosebumps when performing the initial recce. It’s such a spectacular destination for driving different supercars that pairs so well with the luxury of staying at The Reef House Adults Retreat,” he said.
The Prancing Horse Luxury Driving Experience is at The Reef House Adults Retreat on the esplanade until June 7 and returns in 2026 in May and June.
The one-day luxury drive experience from Prancing Horse is $4990. To stay, the Aston two-night package is $1888 per couple and includes daily breakfast, a bottle of sparkling wine on arrival, a degustation dinner for two with matched wines and the 28 Signature Inclusions. The Ferrari three-night package is $2814 per couple and includes daily breakfast, a bottle of sparkling wine on arrival, a degustation dinner for two with matched wines.
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