General News
27 March, 2023
Navy video shows off region
CAIRNS features prominently in a new Defence Force Recruiting (DFR) campaign promoting career opportunities with the Australian Navy.
The campaign, named ‘Live a Story Worth Telling’, seeks to inspire the next generation of officers and sailors by visually communicating some of the memorable experiences enjoyed by current serving members in the modern Navy.
DFR Navy brand manager Anjali Bakaya said current serving Navy people inspired the strategy for the new recruiting campaign.
“Every Navy person that I’ve had the pleasure to meet has had so many exciting and interesting stories to tell,” she said.
“The first thing you notice when you work alongside Defence personnel is that their lived experiences are unlike anything you’d encounter anywhere else.
“They are filled with laughter, joy, sometimes tears and excitement, which fills them up every time they narrate their stories.”
A number of Cairns locations feature in the new Navy recruitment videos with key scenes filmed at East Trinity and Yorkeys Knob Yacht Club.
HMAS Cairns chief petty officer Trevor Maybir and navy indigenous development program instructor Monifah See Kee feature in these scenes together with other HMAS Cairns members as extras.
Ms Bakaya said there was no better way to inspire the next generation of Navy officers and sailors than to introduce them to the people and stories that will inspire them.
“We want to give the target audience a clear, single-minded reason to join the Navy, and the new campaign strategically does that by highlighting the diversity of life experiences that a life in the service has to offer – more so than any other job,” she said.
More than 90 Navy personnel were involved ‘on-camera’ in the production of the new advertising campaign, with additional members providing asset coordination support behind the scenes, including staff at fleet headquarters and maritime operations.
HMAS vessels such as Parramatta, Supply and Hobart were involved in the series.
