General News
15 July, 2023
Miles of smiles at pie shop
PIE FACE is giving Cairns and Koah another reason to smile, with the region being the first in the national rollout of their new menu.
The new additions will include tasty snacks such as freshly baked loaded fries, hash browns and real ice cream sundaes, in addition to their iconic golden baked pies, rolls, donuts, muffins and coffee made on order, first at the Cairns and Koah United service stations.
Pie Face marketing general manager Joe Yarnall said that Cairns and Koah being chosen as the first point of a rollout to potentially 300 stores was no coincidence.
“With a strong store network in Queensland, and even stronger in FNQ, we wanted to test the menu in a market we knew would love to see new and exciting product options,” he said.
“Early indications from our research tells us our customers will love having a hash brown with their barista coffee and breakfast offer, or chips and loaded fries with their pie at lunch.”
Mr Yarnall said that the new delicious menu could roll out to the rest of Australia within the next 12 months.
“There is so much more to come, from new product offers to the rollout of even more stores. We have a real opportunity here to take an Australian-owned business from strength to strength with what is truly an iconic Australian product - the humble pie.
“We continue to see a huge demand for our Pie Face range of pies, rolls and pastries and our customers have been asking to complete their meal. So we answered,” he said.
In celebration of the new menu, Pie Face will be offering loads of treats and fun giveaways, including the chance to win one of four coveted silver spoons, giving the winner an entire year’s supply of sundaes.
