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25 February, 2021

Milan runway success for local designer

AUSTRALIA’S first Indigenous fashion designer to showcase on a Milan runaway during Fashion Week said she is amazed by the whole experience.

By Nicole Gibson

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AUSTRALIA’S first Indigenous fashion designer to showcase on a Milan runaway during Fashion Week said she is amazed by the whole experience.

Woree based designer, Cheryl Creed’s designs hit the runway at 5pm Tuesday Milan time which was 2am Wednesday morning Cairns time, debuting in front of fashion powerhouses like Marie Claire, Harper’s Bazaar, ELLE, Vogue Italia and Fashion TV.

Her label, Murrii Quu Couture, was one of only 10 labels worldwide to feature on the Emerging Talent’s Fashion Week catwalk.

Due to COVID restrictions Ms Creed could not attend, instead livestreaming the event via zoom with her team, family and friends from around the country.

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“It was totally amazing,” Ms Creed said.

“We had two girls over there who organised the zoom for us to watch.

“It was like a party, everyone was all there together supporting me.”


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Ms Creed said she was overwhelmed by the amount of support she received including generous contributions from local Indigenous businesses towards her $16,000 entry and design costs.

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Her supporters included Gudju Gudju Fourmile and his partner Jenny Lynch who own a number of local businesses including Abriculture and Apporingee which promotes authentic Indigenous cultural tours and art.

Mr Fourmile he said Ms Creed’s achievement was helping to put Indigenous fashion on the map.

“It’s a brilliant outcome for her but also for the Australian design industry,” he said.

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“It puts us (the Australian Indigenous fashion design industry) out there now and I know we’ve got a lot of designers out there but Cheryl’s one of a kind.”

Ms Creed’s collection, called the Cassandra Ruth collection in honour of her mother and grandmother, is being shipped back to her and the dresses will be made available for sale upon their return.

Locals wanting to get their hands on one of Ms Creed’s one of a kind designs follow Murrii Quu Couture’s social pages for details on when and how the gowns will be available.

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