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5 August, 2021

A fashionable final curtain call

ELIZABETH Shepherd has spent a lifetime in fashion in North Queensland, and as the old saying goes, it’s time to bring the final curtain down on an amazing career.

By Peter McCullagh

Fashion identity Elizabeth Shepherd is retiring after a lifetime in the fashion industry. PHOTO: Peter McCullagh

From the age of 14, Ms Shepherd has been the face of fashion, commencing with Harris Brothers in Innisfail, before moving to Cairns in the late seventies for a position with David Jones.

After departing David Jones Elizabeth Shepherd Fashions was launched here in Cairns and quickly became the leading women’s fashion boutique in the north. Displaying the top designer labels and bringing the best national and international fashions to a local and visiting ladies.

After such a distinguished and ground breaking career, for Elizabeth it’s time to hang up the tape measure and set a different course.

“The very first thing I’m going to do, after I clean up the paperwork is pack up and visit my son in Harvey Bay, as long as we’re not in lockdown,” Ms Shepherd said.

“I’ll still be busy. I can’t just sit still. I have my garden and I love my cooking.

“I’m always cooking, I have to keep busy. I will find anything to keep myself busy, I’ll walk the beach each morning, life will be a different pace, but it will be time for family and friends.”

Elizabeth Shepherd Fashions is operating currently from a pop-up store in the Pier Shopping Centre, opening from 10am to 2pm, Monday to Friday.

This will be a great opportunity for ladies to purchase their Fashions on the Field Cairns Racing Carnival outfit at a significantly reduced price.

After being a main stay of the North Queensland fashion industry for the past 64 years, Elizabeth would love to see someone continue her tradition and would hope that someone would come in an purchase her stock to set up their own exclusive boutique.


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