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19 February, 2021

From Woree to Milan with love

THE creations of Australia’s first Indigenous fashion designer invited to showcase at Emerging Talent’s Milan Fashion Week catwalk will hit the runway on Tuesday.

By Nicole Gibson

Woree Fashion Designer Cheryl Creed PHOTO: Wayne Wilson-Style Productions Cairns, Joanne Heming-Glamation by Joanne

The 10-design collection by Woree designer Cheryl Creed will be seen across iconic international fashion publications and channels like Marie Claire, Harper’s Bazaar, ELLE, Vogue Italia and Fashion TV.

The runway comes alive at 5pm Italy time which is 2am Wednesday morning here in Australia.

While Ms Creed will be wide awake to take in all the action via the internet, locals keen to see her label, Murrii Quu Couture’s, creations can catch the action on her social channels from 6am.

Despite her achievement the reality still hasn’t sunk in for the fashion designer, who calls herself an accidental designer after being invited to create some dresses during a modelling assignment.

“I’m kind of having out of body experiences like it’s not me,” Ms Creed said.

“Until I see my designs in that venue it’s unreal.”

The collection is called the Cassandra Ruth collection, named in honour of Ms Creed’s mother and grandmother with each piece is sculptured from pre-existing outfits, resulting in stunningly elegant items with no two gowns are ever the same. 

Ms Creed said it has been a wild ride since finding out mid-November that she wasselected for the runway.

She was charged with creating a bespoke collection for the event and the even more daunting task of raising $16,000 to cover design, entry and shipping costs, all in a matter of weeks.

Ms Creed said the support and help she has received was amazing with the bulk of the funds needed coming from local Indigenous businesses.

It is Ms Creed’s first time showcasing on an international runway having previously featured at Brisbane and Melbourne Fashion Weeks and also being named a finalist of the National Indigenous Fashion Awards last year.

Ms Creed was at a crossroads with her young business after the pandemic hit and hopes the accolade would elevate her label in Australia.

“I’m hoping that this will lift my profile as a serious designer and boost the business and just show that sustainable fashion is the way to go,” she said.

Local fashion lovers are also in for a thrill with Ms Creed set to make the collection available for sale upon its return to Cairns.

To find out when and how the dresses will be available follow Murrii Quu Couture’s social pages.

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