Business
9 February, 2024
Ducati Cairns roars to life
AFTER three years in the making, Cairns Cars has opened Ducati Cairns, a Ducati motorbikes showroom at 325 Mulgrave Rd.
There was a private launch Friday last week with the showroom full of Ducati enthusiasts, performance dancers, fine catering, and ribbon cutting ceremony with Ducati Australia and New Zealand managing director Sergi Canovas
The 200sqm showroom features the complete range of Ducati bikes from the adventurous Dessert X to the sporty Panigale V4S. It also displays the latest range of Ducati apparel and accessories.
Cairns Cars and Ducati Cairns owner Alan Ren said from the Kuranda and Gillies range to the Daintree, the Far North had some of the best roads in Australia for riding.
“We expect that Ducati owners all over Australia will venture north to ride now that there is a new home for them to service their bikes,” he said.
“Cars is a need but a Ducati motorbike is a want, it’s something people aspire to own. I look forward to showcasing our range of motorcycles to the Cairns community.
“Audi and Ducati are sister companies and represent the same core values.
“As the Audi dealer in Cairns, I was presented with this opportunity three years ago to open a Ducati showroom.
“I thought that’s interesting, it’s a prestige brand, it aligns with the values of all my other car brands, so it was a match made in heaven.”
Mr Canovas said he was excited to open “the first proper Ducati dealership in Cairns”.
“It gives a chance for Ducati enthusiasts to experience the brand as it is. The Ducati brand is defined by our core values which is style, sophistication and performance,” he said.
“So anything we do with the bikes or anything we do with the brand has to have these key values included.
“For example, if you look at this dealership it is very stylish and shows the brand, it shows performance bikes but the performance of the team running the showroom and servicing is very important also, and I believe we have one of the best teams in town.
“Then with sophistication, not only is our brand an example of fine quality and craftsmanship, but on the dealership level we want to also provide this sophistication on the client experience.”
