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15 January, 2021

Make Lamb Not Walls

WE know it’s coming up to Australia Day when the Meat and Livestock Australia releases their annual Australia Day Lamb ad. This year it’s a corker.

By Peter McCullagh

COVID inspired this ad features a very tongue-in-cheek review of border closures and divisions between the states.

Scotty from Marketing features in the last few seconds of the 2 and a half minute video.

We celebrate not the ‘United States of Australia’ but Australia on Australia Day.

This annual creative marketing video promoting Aussie Lamb encourages us to ‘Make Lamb, Nor Walls’.

“As a brand that celebrates unity and the power of coming together, this year in the ad, we wanted to remind Australians that we are always stronger together,” MLA domestic market manager Graeme Yardy said.

“Our hope for 2021 will be that the virtual get togethers of the last 12 months, will be replaced with an Aussie Lamb barbie, the most unifying, and delicious meal of all.”

“We know Lamb is the meal that Australians love to come together over and share – and the campaign is focused on reminding consumers to enjoy high quality lamb with family and friends this summer.”

As always this campaign will not dampen the enthusiasm for Australia Day, if anything it will heighten and bring an amount of levity to the day.

In Cairns the Cairns Regional Council’s celebrations will focus on Reflect, respect, Celebrate.

Celebrating the day is three locations, a city based event, a Northern Beaches celebrations and a community event in the southern suburbs.

The city will gather for a traditional fun Pool Party at Tobruk Memorial Pool along with a sausage sizzle, games, activities and a host of great pool fun activities.

Northern Beaches residents can head to Holloways Beach for a fantastic Beach Party, sausage sizzle, markets and live entertainment. South of Cairns, Gordonvale will host the Party in the Park with stalls, sausage sizzle and Australian themed activities.

For full activity details visit Councils website.

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