Business
1 May, 2025
BMW’s cracking start to 2025 leads to top of sector
BMW has outpaced the premium segment and continues to strengthen its position in the country as the leader in the premium automotive segment, delivering a total of 5628 vehicles to customers in the first quarter of 2025.
A key driver of this success was the brand’s expanding electrification strategy, with battery electric vehicles (BEVs) accounting for 26 per cent of total sales. In the first quarter of 2025, BMW sold 1481 BEVs, representing a 4.1 per cent increase compared to the same period in 2024.
The milestone highlights the growing demand for sustainable mobility, with one in four BMWs sold now fully electric. BMW also leads the market with 16 fully electric variants on offer to customers – more than any other manufacturer. The BMW X Sports Activity Vehicle range continued to be a cornerstone of the brand’s success, contributing 66 per cent of total sales in Q1 2025.
The segment recorded an impressive 14 per cent year-on-year growth, with the top three best-selling BMW models all belonging to the X family. The BMW X1 led the pack with 1089 units delivered, followed by the X3 with 832 units and the X5 with 710 units. The fourth-generation X3 model was introduced in Q1 with three engine variants, including the 30e xDrive plug-in hybrid variant. This model offers an electric range of up to 91 kilometres and has a three-phase AC charging, allowing the battery to go from empty to fully charged in two hours and 15 minutes.
“We are delighted with our sales results and appreciate the trust and support of our dealer partners and customers,” said BMW Group Australia chief executive officer Wolfgang Buechel.
“Our strategy is built on long-term investment – not just in products and sales, but in the Australian market itself,” he said.
“BMW is here for the long haul and we are more engaged than ever in investing in our brand, people and products”.
In February, BMW marked a historic first in Australia with the world premiere of the M3 CS Touring before BMW dominated the Bathurst 12-Hour, securing first and second place with the M4 GT3.
During the same weekend, BMW hosted an exclusive art talk with renowned Australia artist Ken Done, one of the BMW Art Car artists, and brought world-class opera to thousands of spectators at Federation Square with the third edition of the BMW Opera for All concert.
