Community
11 April, 2025
Beach open despite misery
MISSION Beach remains open for business despite the challenges of revitalising the popular visitor destination.
Cassowary Coast Regional Council chief executive Andrew Graffen said that Mission Beach businesses were “very much open and ready to welcome you”. He said while revitalisation works continued, local operators remained committed to delivering the same exceptional service and experiences that made this region a must-visit destination
Mr Graffen said the council recognised that construction, seasonal downturns and recent flooding had created challenges, but local businesses were standing strong.
“The Mission Beach town centre is open for business and is the perfect tropical getaway for a day trip or even a longer stay,” he said.
“Mission Beach is a destination with new businesses opening, like Mission Beach Adventures and Dunk Island welcoming bookings for its new camping sites.
“Construction is progressing as per program and moving into the next exciting stage with landscaping and public art elements. Providing a safe work site does, however at times, impede views and may restrict the most direct route of access to some properties.
“However, don’t let this stop you finding one of our vibrant shops, cafes, restaurants or brewery.”
But business operators are far from happy according to their Facebook posts. Ann Horsford said most of the businesses were down 80 per cent compared to this time last year and “our council are not willing to give us any rates relief”.
Amanda McAuley Mandy said two businesses had already closed. “It’s sad,” she said.
Marina Van Lier said it was “absurd and disgusting what the council has done”.
“Mission Beach has always been a quirky place but they have totally ruined the tropical vibe,” she said.
“I wonder if the council actually met with local business owners before they made the decision to start a project that would severely impact the livelihood of people that live there.”
Cassowary Coast Tourism executive officer Patrick Bluett said Mission Beach was definitely open for business.
