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26 November, 2021

Woolworths celebrates the return of kids’ sport

MONDAY, 22 November 2021: Woolworths celebrated the return of kids’ grassroots sport, including the hugely popular Woolworths Cricket Blast and Woolworths Surf Groms programs, by hosting local children and sporting heroes at a special event in Bondi, Sydney.

With eased restrictions rolling out across the country, kids’ sport is finally making a return after many months of lockdowns, just in time for the upcoming summer holidays. Clubs and programs are once again opening up and taking registrations, giving kids an opportunity to get back out onto the grass and into the waves. 

As part of its commitment to the health and wellbeing of Australian children, Woolworths is a long-running supporter of kids’ sport through its partnerships with Cricket Australia, Surfing Australia and Netball Australia. 

That includes being the official naming rights partner for Woolworths Cricket Blast, an actionpacked program for kids aged 5-10 to learn the basic skills of cricket, and Woolworths Surf Groms, giving kids aged 5-12 their first steps into surfing.

Woolworths Chief Marketing Officer, Andrew Hicks, said: “At Woolworths, we’re committed to helping kids pick fresh and play fresh. With our partners, we want to help teach kids about the natural connection between eating healthy and performing at their best. 

“Our ongoing support for grassroots sport is a key demonstration of this and we know just how influential these programs can be in setting kids up with healthy behaviours from a young age. We’re excited to see the return of Woolworths Cricket Blast and Woolworths Surf Groms across the country in time for the holidays.

” Ahead of a huge summer of cricket, vice captain of the Australian women’s cricket team, Rachael Haynes, was also at Bondi, passing on her skills to young Woolworths Cricket Blast players from Randwick Petersham Cricket Club. 

Haynes, who became a mum herself last month, said: “The most important part of cricket for kids is learning and having fun, and the sport can’t thrive when kids are stuck inside. Grassroots programs like Woolworths Cricket Blast are so vital in helping the game to grow amongst young girls and boys. ”

Surfing CEO, Chris Mater, said: “Woolworths has been a key supporter of the pathway from grassroots to elite surfing for a number of years, so it made complete sense for them to come on board for Woolworths Surf Groms this year. It’s exciting that we can finally get our programs back up and running across the country.” 

To find the nearest Woolworths Cricket Blast or Woolworths Surf Groms program for their kids this summer, parents can visit or

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